UNREAL: Candy Unjunked
Friday June 29, 2012see more by jen
What if I told you a candy company existed that took the “junk” out of junk food? UNREAL is a new generation food company with an outrageous mission: to “unjunk” the world. And they started with the worst offender ~ candy.
Many candies we are familiar with are filled with corn syrup, hydrogenated oils, artificial ingredients, preservatives, and GMOs. Ingredients that are in there to make the candy cheaper to manufacture, not taste better. But were our bodies meant to ingest these ingredients? I have to think absolutely not!
UNREAL has developed a line of candies that has taken out all that junk and replaced it with double the cacao, more peanuts, real milk, cane sugar and organic palm fruit oil. They also have substantially less sugar, more fiber, protein and less calories. Now that is unreal.
And I happen to LOVE this part ~ instead of targeting natural food retailers, they are competing head to head (at the same price) at stores like CVS, Walgreens, Target, Rite Aid, Kroger, with new major retailers being added every day.
I was invited to attend an UNREAL luncheon this week, and sampled all the different candies, and it tastes just as good, and in my opinion BETTER than the candy we grew up with. I was not expecting them to taste that good, not gonna lie, but the taste blew me away!
As did some of the sad facts I learned at the luncheon:
Did you know that today approximately 1 in 5 children in the U.S. are obese? This figure has tripled in the last 30 years. And more children are getting sick.
Accordingly to Healthy Child Healthy World, in the last 20 years, there has been a direct correlation with disease and the introduction of artificial ingredients in our diets.
When you read ingredients on packaged foods that look like they are written in a foreign languages and see all the artificial dyes, preservatives, sweeteners, flavors, fats, etc., I have to wonder ~ is the health of our children at risk because of these?
I don’t know the answer, but as a parent, I sure as heck would rather be safe than sorry.
And please, do not misinterpret this post as I am not here to advocate eating candy as a healthy choice! But on the occasions where you are looking for a special treat or sweet for you or your kids, I am here to tell you that there is now a better choice.
And I hear the minis should be available by HALLOWEEN! In fact, they should already be in CVS and Michaels, with more stores being added by the Fall! You better believe this household is going to be an UNJUNKED stop on the candy trail. The mom bloggers were even talking about how cool it would be to have a sign out front stating that our household is an “UNJUNKED” stop!
The UNREAL goal as a company is to serve as a spark and ignite a movement to encourage the other candy manufacturers to get rid of the junk too. In five years, their vision is to see an entire aisle of unjunked candy – no matter who gets the sale. How COOL is that?
But the change has to start with us – moms – who want better ingredients and better choices for our families when making packaged food purchases!!! Please help join the movement and share UNREAL with your mommy friends!
[Disclosure: I attended an UNREAL luncheon to learn more about the brand and received free samples of the yummy candies.]