iComfort Blogger Experience: A Serta HQ Tour

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“Comfort is what you feel when you go to bed at night, support is what you feel when you wake up.” – Serta

Last month I was lucky enough to be included with a select (and wonderful!) group of bloggers from across the county to attend the Serta iComfort® Blogger experience in Chicago to learn more about Serta and their all new memory foam iComfort® mattresses.

Stay tuned because coming soon I have a FULL review and giveaway of an iComfort® Sleep System! Make sure to subscribe to my blog via RSS or email so you don’t miss my biggest giveaway EVER! You can also read the last paragraph below for two iComfort® giveaways going on right now.

I had such an incredible experience so I wanted to share some fun facts and a “behind the scenes” look from my tour of the Serta headquarters – the company that makes the world’s best mattress!

Serta hosted this amazing trip with the help and coordination of the fabulous team at Ketchum PR. We stayed at the uber-chic Dana Hotel and Spa in downtown Chicago.  Loved this hotel!  So hip and also comfortable.

And speaking of comfort, in the hotel we slept on a super cozy Serta mattresses, so it turns out I didn’t need to count this sweet little guy after all…

The next morning our group was taken to the state-of-the-art and eco-friendly headquarters in Hoffman Estates, Illinois.  The award-winning designed facility was BEAUTIFUL!  It was in the middle of a PRAIRIE!  The design is such that when the flowers are in bloom, the building actually looks to be floating in the middle of a bed of flowers. Stunning.

The building had floor to ceiling windows and was full of light.  We were told the building was designed to be lit from the outside and the people on the inside. Love this.

We were greeted by Kelly Ellis and Al Klancnik from Serta {nicest people ever!} and were then given a full tour of the facility by Al.  To get a look firsthand at the headquarters of such a world renowned brand was incredibly cool.

Many times when you think of big, well-known brands, you don’t actually get to see the PEOPLE behind them. What struck me about Serta, is every person we met there was full of heart….completely genuine and they all had a contagious passion for the company and the products they represent.

They told us that the goal of Serta is to simply make “a safe, comfortable, durable mattress for you.”  And after sleeping on my new Serta iComfort mattress, let me tell you that “comfortable” is the understatement of the year!

We got to see how the different components are made, for example, how the quilting on the top of some of their beds goes from square to rounded!  I never thought of that before, but here is an employee working to round those edges…

And we got to see the inside of one of their innerspring top quilts.  Just look at the padding…soooo comfy!

I also learned that Serta has been around for 80 years. Yes, 80!

Over the years the company has created mattresses such as the Sertapedic, Perfect Sleeper, Perfect Day, Signature brands like Vera WangTrump Home, Paula Deen, HGTV Green Home, Bellagio at Home, and even Nickelodeon mattresses for kids!

A company like that with such longevity means one thing = many endless happy consumers! And a big part of that has to do with QUALITY.

I was so thoroughly impressed with how they test for quality and durability.  It is incredibly high tech!  There were machines to simulate jumping, rolling, sitting to test for durability. Here are a few of their durability testing machines…

There was also an interesting mannequin that tests various pressure points on the body so that the mattresses are made to give you ultimate support exactly where you need it.

Here is one of our bloggers doing a “pressure point test!”

After our tour we were given a presentation on their new iComfort® technology and what makes their new iComfort memory foam beds just SO incredible.  I was thoroughly intrigued by the presentation, but it wasn’t until I tested the new iComfort® for myself did I fully experience the magnitude of comfort they were talking about!

In case you missed my first blog all about memory foam mattresses, click here for a little “Memory Foam 101” lesson and what makes the iComfort so revolutionary!  I honestly had no idea what the difference between memory foam and innerspring was until this trip. Now I know. It has completely changed the way I sleep.  Best night’s sleep I have ever experienced!

Here is the beauty herself…ahhhhhhhhh {enter sounds of angels singing…}

And then Director of Sales Education, Bob Muenkel, demonstrated how an already AMAZING bed can get even more incredible with their Motion Perfect® Adjustable Base.  The greatest thing to happen to me since DVR.

One interesting fact I learned is that traditionally in the past, most mattress companies sell mattresses designed by men, however, women are the ones usually purchasing the beds.

So Serta is the first company to have mattresses that are DESIGNED BY WOMEN.  Isn’t that interesting? I definitely think that a “woman’s touch” can be seen in the beauty of their designs and in the comfort.

Here are the lovely bloggers that got to participate in this trip…

Adventures in Babywearing

Hormone-Colored Days

I Should be Folding Laundry

Mommy Words

Mom Trends

Rockin Mama

Sisterly Savings

Soooooo stay tuned, all the bloggers above have giveaways of their own iComfort® Sleep Systems (including me!) coming soon!  One blogger already has her contest underway, click HERE to enter!  And Serta has their own giveaway going on now on their Facebook page!  Get entering mamas!

But you truly have to stop by a store for yourself and do your own “rest test” to see just how comfy they are.  I guarantee after you do, you will want to enter each and everyone of these giveaways!  Have a great day! Stay tuned…

{Disclosure: I received a free iComfort bed and base compliments of Serta and they paid for my travel costs, hotel, one spa treatment and meals to attend the iComfort Blogger Experience.  Serta will also provide me with a stipend for tax purposes. The opinions and reviews here are my own and have not been changed or altered by anyone else. Regardless of receiving a bed, of which I am utterly, eternally grateful, I would sing this bed’s praises ALL day long!}

Photo credit in main graphic of building at top: Serta.


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  1. 1
    Pat Barrios says:

    I would LOVE to have a new mattress!

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